Creativelance

The differences between SEO On-page Optimisation and Off-page Optimisation

Penny — Thu, 19 Jan 2012 03:15:48 +0000

For many new start ups or struggling businesses, they normally run out of ideas on what strategies are viable to optimise their online sales conversion rate, which reliable SEO agencies in the industry they can rely on before locking themselves in for a never-ending contract and more. Guess what happen next? Months later, their patience worn through as no significant results delivered, let alone receiving the desired Return of Investment (ROI). We have heard all your frustrations and complaints, Creativelance shall discuss why SEO is still crucial for your business development (provided if you go with the right SEO agency) and the differences between On-Page Optimisation Vs Off-Page Optimisation herein.

On-Page Optimisation

Vs.

Off-Page Optimisation. . .

Go, Fight!

Basic On-Page optimisation examples:

1) Keyword selection, research and testing

2) Meta Description tag

3) Alt Tag

4) H1 tags

5) URL structure

6) Internal linking strategy

7) Content

8) Keyword density

9) Site maps, both XML and user facing

10)Usability and accessibility

11)Track target keywords, and more…

Basic Off-Page optimisation examples:

1) Gradual link building technology

2) Leverage off your business partners and their link publishing resources

3) Back link building technology

4) PR campaigns

5) News articles (ie blogging)

6) Listing your business in free directories, and more…

We have all heard these examples being repeated over and over again. Folks, keep up your vigilance! There are too many self-proclaimed SEO experts (whom I call them Tom, Dick and Harry). These people not only commit critical SEO mistakes (ie applying URL variants on the same page, duplicating tags, contact us today for a complimentary consultation), they have also failed your online presence miserably by using spammy SEO tactics (ie overusing hidden text & links, applying replicated keywords, contact us today for a complimentary consultation), which can potentially cost your business the price of having your site blacklisted by Google crawler for the next few years. Don’t wait until it is too late. We invite you cordially to consult one of our friendly SEO consultants today by clicking here. Find out if you are committing these mistakes before it is too late! Contact us today for a complimentary consultation.

To become your marketplace leader, SEO is the only way to go!

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Turn your online presence into a powerful tool

Penny — Fri, 13 May 2011 04:37:45 +0000

Not so long ago if you wanted to check when a movie was playing, you’d consult your local newspaper. If you wanted to find someone to steam clean your carpet, you’d open the yellow pages.

Today, customers across all age brackets use the Internet. And scary enough, for computer-savvy customers, Internet has become the first place they research about your business/products, and this includes reading the comments posted by other customers.

That is why businesses have started to invest their capital in internet marketing. This is because internet has become a highly accessible tool for everyone to use, and it is a human nature to share their thoughts and feedback with the other consumers. In a nut shell, everything about your business, such as your company history, customer feedback and more can be found just within clicks.

To help your business attract more online onlookers, you need to introduce yourself to the consumers, and tell them why they need your services. Let’s face it, there are more than 1000 similar businesses that you are competing with in the online market, so what makes you stand out from the crowd?

Here are three simple tips to fill your headspace:-

a) Appearing in major search engines, and make sure your listing sits within the top ten listing.

According to a SERP (search engine results pages) click rates research by Media Post,”sites surveyed received more than 95% of all their non-branded natural search traffic from one-page results pages across all three major engines.” This is a fundamental shift in marketing. That is why you need to partner up with a specialized digital agency to steer your customers away from your giant competitors, instead we can help them to find you, connect and stay with your brand.

b) Make personalised contact with your customers.

Given the online presence allows businesses to be available to anyone 24 hours a day, seven days a week, it is time to set up a traffic analyzing tool to study your target audience’s online behaviour. As the number of hits you get from your website goes up, tracking becomes relatively imperative to understand what keeps your customer engaged, and what doesn’t. Using this powerful tracking tool, you can turn any existing customer to become your loyal customer; make any onlookers to become your ongoing customer by sending out information or product that interest them. Make them feel special and visible.

c) Be prepared to answer their problems.

Customers’ concerns and feedbacks were never heard nor mentioned before the introduction of Social Media tools like Facebook, Twitter, Youtube and others. Now, you can utilize these free tools to communicate with your customers, make them know that you care and value their feedback. But be prepared! At times, comments from your customers can be harsh and negative. However, look at the brighter side, this is the one and only method to demonstrate to the public that you are able to take any negative comments and further improve on the quality from there.

To summarize, almost every business owns a web presence, yet, it is not rocket science to stand out from your competitors. Thererfore, it is compelling to partner up with a digital agency, before you go head-to-head with the giants.

So, why wait? Call Creativelance for a complimentary consultation today!

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